Now it’s for real! Dimaquina signs the branding for Fernando Gabeira’s campaign for Rio de Janeiro Government.
Finally FlickGol is available on app store. It’s our first iPhone/iPod Touch. Soon for iPad. It’s only 1,99 and you can download here
Flickgol is based on the famous Brazilian game ‘Pregobol’ (or ‘Pinobol’), the 80s’ mania among people of all ages and genders. This passion for football can now be carried in your pocket, to be enjoyed anytime and anywhere. It sets a new era for football lover, where nostalgia is retranslated to an engaging mobile experience. All that exclusive to your iPhone and iPod Touch.
Available on App Store on 18th June 2010.
Year
2010
2010
Flickgol Website
www.flickgol.com
Developed by
Fingertips
The new packaging for Aquarius Fresh, recently released by Coca-Cola Brasil, generated a lot of comments on blogosphere as well as Twitter (good and bad, but that’s the point anyway). It also drove a lot of people to search the creators of its new brand identity. Well, here we are, trying to answer some questions about the process, details of the brief, how and why we came up with result:
CHALLENGE
Aquarius Fresh must disrupt traditional graphic codification of flavour waters in Brazil, repositioning the brand as the main reference in brazilian market for the specific category.
PROBLEM ANALISYS
As oppose to other brands, Aquarius Fresh has actually a colorized aspect. Hence, colour was the starting point for our strategy: a sensorial experience driving all the element of the visual identity system.
RESULT
Aquarius Fresh’s consumer experience is amplified. It is not only about drinking, but also seeing, imagining colours and create associations with different colourful sensorial experiences. We created the Synesthesia concept, which claimed: drinking Aquarius Fresh is drinking colour! That was reflected on the way we’ve explored the coloured liquid itself, as well using colour as intense as possible both on label and bottle. We crafted how to bring enough luminosity and transparency onto the label to achieved the desired aesthetics effect. It was also fundamental to create an extremely simple graphic system; it had to be clean and iconographic. From that point, colours itself did the rest.
Gregory Berns is an acclaimed neuroscientist which has demonstrated scientifically that some people are able to perceive and understand the world differently from all others. These are the people who see nothing as impossible; people ready to break the rules and paradigms with their ideas. They are “The iconoclasts”, which Berns explains in the book with the homonymous name.
He demonstrates that brain has three natural obstacles to innovative thinking: inefficient perception, fear of failure and incapacity to persuade other people. His book exposes researches about how brain works and examples of famous iconoclasts, such as Walt Disney, Henry Ford, Martin Luther King among many others, and how their successful ideas change their disciplines forever. An amazing book to those who want to understand and archive creativity.